So you think you need a new headshot? You may want to consider a Branding Session instead: Shelli Warren, A SheConnex Media Refresh
SheConnex is fast becoming a household name around these parts. What was once an online women's group is now a fortress of coaching events, workshops, retreats and facilitation and speaking opportunities that foster strength, confidence, growth and leadership for adults and youth alike. At its helm is Shelli Warren -- the female powerhouse of SheConnex who brings over 25 years of leadership and global experience to the table. Her list of credentials and accomplishments is long and noteworthy, but she remains ever down-to-earth, welcoming and friendly -- a small-town girl at heart with big city determination and successes.
Beyond the typical updated headshot, Shelli was looking to add a personal touch to the SheConnex website and wanted business portraits and media images -- branding -- that would speak to her style, personality and capabilities in coaching and leadership -- portraits and images that would give the viewer a sense of who Shelli is in an instant -- so key in today's online experience where typical viewers know within 3 - 5 seconds (or 3 - 5 clicks) whether they want to pursue doing business with you.
A business "refresh" or "branding" is definitely a process, one that has to unfold with focused intent -- it's more than just an updated headshot. Preshoot, Shelli and I met to discuss her vision so there was a solid understanding of what the end results needed to be. A team of curated professionals was brought on board to help execute the vision and conscious planning ensued (right down to paperclips!). The results are simultaneously strong and feminine, professional and whimsical, worldly and elegant, creative and grounded -- all the facets that make up Shelli and the foundation she has in place for SheConnex.
You can see Shelli's images in action on her re-freshed website here: SHECONNEX WEBSITE
And, true to Shelli and her leadership, Shelli wrote and published a complimentary step-by-step guide of how to design your own Media Refresh Day from her rebranding experience with me to share with YOU. You can download Shelli's complimentary Media Refresh Day guide here: GUIDE
Much thanks and appreciation to you, Shelli, for the trust you displayed in me and in my colleagues to get you what you needed. ~ Elenora
Hair: Sydney, Array Hair Studio
Makeup: Megan Roberts, 2BU Esthetics & Makeup Artistry
Set + Styling: Martia Cicalo
Accommodations: Kemptville Suites
Photography: Elenora Luberto, J E M M A N | photography